The Science of Persuasion
Noah Goldstein, co-author of the entertaining book, Yes!: 50 Scientifically Proven Ways to Be Persuasive, recently spoke at Google's Santa Monica, California, office.
Noah Goldstein, co-author of the entertaining book, Yes!: 50 Scientifically Proven Ways to Be Persuasive, recently spoke at Google's Santa Monica, California, office.
Authors@Google is a great series that is posted to YouTube. Here is a hilarious example.
